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National Design Guide

This summer, Newland Homes supported students at the University College of Estate Management (UCEM) with their National Design Guide project.


The UCEM students performed a deep dive into the Newland Place development in Trowbridge to evaluate the development designs and how it meets the National Design Guide. The guide sets out the characteristics of well-designed places and demonstrates what good design means.

Newland Place is a high quality development of 79 homes, off Bradley Road in Wiltshire’s county town of Trowbridge, and was formerly a brownfield site following the demolition of West Wiltshire Council offices. The development completed in June 2021 and included one bedroom apartments through to four bedroom detached houses.

Newland Homes has enjoyed a long association with Trowbridge.  The company has been the recipient of the Trowbridge Town Enhancement Award an unprecedented three times for transforming and enhancing the local community, receiving the award in 2005, 2011 and 2014.

Marcus Evans, Sales and Marketing Director for Newland Homes, said: “We are really pleased to support UCEM with this project and to provide real experience for the next generation of experts working in estate managements.”

Here’s what some of the students said about the value of the case study.


Harry Long, studying for a masters in Real Estate said: “The case study on Newland Place really brought our learning to life by putting into practice what we had learned during the module about the challenges facing developers. It also demonstrated a ‘what good looks like’ approach to planning and development, and showed what can be achieved when consideration is taken to the character of the location in which it is situated.”


Elizabeth Moonan, also studying for a masters in Real Estate, said: “The Newland Homes case study used as the key resource for the assignment motivated me by providing meaningful, relevant, and challenging stimulus. I enjoyed using these authentic resources and data to apply my knowledge to a practical, real-life scenario that I would expect to encounter in my future working environment.”


Matthew Barker, studying for a masters in Building Surveying, said: “The use of the case study example provided by Newland Homes allows students to apply theoretical principles to the real world. This means that students both have the confidence that the learning is reflective of what really happens, as well being able to understand some of the challenges of the construction industry and apply this knowledge to addressing these, much like what happens in industry.”


Congratulations to all the students for their work on this project. It was great to hear that over 10% of students received a first.

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